What are account-based campaigns?
Account-based campaigns start from a list of named companies you want to win. We run email, LinkedIn and calling to contacts at those accounts, qualify the responses and book meetings.
How is this different from Appointment Generation?
Appointment Generation is built around one result: a qualified meeting on your calendar, starting from your best-fit criteria. Account-Based Campaigns start from a named account list you want to win, and work those accounts across email, LinkedIn and calls with a plan built for your offer.
What was Campaigns+?
Campaigns+ is the earlier name for this program. The page and the URL are the same.
Do we need to bring the account list?
A list helps most. If you only have a profile of your best-fit customers, we help build the list from it at kickoff.
Which channels do you use?
Email, LinkedIn and calls. The mix and the order are set in the brief at kickoff.
Are the leads verified?
Yes. Leads are phone-verified.
What happens if a lead does not match our brief?
It is replaced within 48 hours. Tell us which leads missed the agreed brief and why, and we replace them.
Which privacy rules do you follow?
We follow GDPR, CASL and TCPA.
How do leads reach us?
Leads are delivered into your CRM, and meetings go on your calendar. Leads can also arrive in real time through an API or webhook, as encrypted files, or through a shared drive. You choose at kickoff.
How soon can a program start?
Programs launch within a week of kickoff, with a minimum of 3 days.
Can intent data improve an account-based program?
Yes. Intent-Driven Campaigns can rank your account list by who is researching your topics, so outreach starts with the accounts most likely to respond.
How do you check lead quality?
Every lead gets a 100% audit before delivery and goes through a four-step quality drill-down before it ships. Leads are phone-verified. Rejected leads are replaced within 48 hours.
Which qualification levels can you deliver?
MQL, HQL and BANT. An MQL has shown interest and fits your profile. An HQL is ready to talk business. A BANT lead is checked for budget, authority, need and timeline. You choose the level in the brief.
Do we pay for leads we reject?
No. You pay for leads you accept. We invoice accepted leads at campaign completion, on the payment terms agreed up front.
