What is intent data?
Intent data is a record of what companies read and search for. A company that suddenly reads a lot about one topic often has a project in view. Intent data lets you see that early.
Can we buy intent on its own?
Yes. You can buy the account list alone, run a campaign on top of it, or both. The format of a standalone list is agreed at kickoff.
How is intent used in your other programs?
It decides which accounts to contact first. Content syndication, appointment generation, account-based campaigns and webinar programs can each start from an intent-ranked list.
What do we need to tell you?
The topics your buyers research, a description of your target companies and the regions. If you cannot name the topics yet, we work them out with you at kickoff.
Are the leads verified?
Yes. Leads from intent-driven campaigns are phone-verified.
What happens if a lead does not match our brief?
It is replaced within 48 hours. Tell us which leads missed the agreed brief and why, and we replace them.
Which privacy rules do you follow?
We follow GDPR, CASL and TCPA.
How do leads reach us?
Leads are delivered into your CRM. You can receive them in real time through an API or webhook, as encrypted files, or through a shared drive such as Google, Microsoft, Dropbox or Box. You choose at kickoff.
How soon can a program start?
Programs launch within a week of kickoff, with a minimum of 3 days.
What is the difference between first-party and third-party intent?
First-party intent comes from activity on your own website and content. Third-party intent comes from activity elsewhere on the web. Our blog compares the two in detail.
Does intent replace outreach?
No. Intent tells you whom to approach and what to say. Someone still has to make contact, either our team in a campaign or yours.
How do you check lead quality?
Every lead gets a 100% audit before delivery and goes through a four-step quality drill-down before it ships. Leads are phone-verified. Rejected leads are replaced within 48 hours.
Which qualification levels can you deliver?
MQL, HQL and BANT. An MQL has shown interest and fits your profile. An HQL is ready to talk business. A BANT lead is checked for budget, authority, need and timeline. You choose the level in the brief.
Do we pay for leads we reject?
No. You pay for leads you accept. We invoice accepted leads at campaign completion, on the payment terms agreed up front.
